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Why It’s Never Good For CSMs To Talk About Bad Customers

by Ian Robson | Dec 10, 2019 | Customer Success | 0 comments

I’ve seen this a bit recently. This idea that there are good and bad customers. That there are customers we should divorce because that would be better for everybody. Let’s unpack this idea a little. We live in the real world so companies are going to sell to...

ARR? Renewals? Churn? CARR? : A Guide For The Perplexed

by Ian Robson | Oct 12, 2018 | Foundations | 0 comments

ARR? Renewals? Churn? CARR? : A Guide For The Perplexed I’ve previously covered value realisation and the key metrics you use to understand how your customers are extracting value from your solution. We’ve also discussed NPS and customer satisfaction and looked at...

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