Things move on. For a while measuring success was all about page views or user counts. Your bragging rights, and more importantly investor interest, was all about getting people onto your platform to do something, anything. In 2012 Marc Andreessen called for an end to...
Net Promoter Score (NPS) was born at the dawn of the Software As A Service (SaaS) age. Developed by two consultants at Bain and first released into the wild in a 2003 Harvard Business Review article is it for many the gold standard measurement for customer loyalty....
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